CORPORATE COLOR CORRECTION CASE STUDY
I provided color correction and cinematography services for the NeuroLeadership Institute over the course of two major projects, numbering 10 videos that they made for Altria and Nova Chem.
In addition to providing pre-made training materials, the Institute created multiple personalized internal communications videos for the companies that involved shooting original content (the interview-style footage) and integrating it with company-provided b-roll footage.
From a color perspective, this created two unique challenges. First, we needed to create an overall color grade that simultaneously matched the Institute's clean, corporate style and the companies' own cultures. Secondly, much of the provided b-roll needed to be repaired and matched to fit with the high production values of the interviews.
Samples of Interview Video Color Grading & Correction
Shot on cinema-grade cameras, the interview footage came from the camera in a 'flat picture profile,' which allowed for the greatest quality to be extracted from the image during color correction. The color grading process required that the footage first be normalized, and then specific cosmetic, focus, and aesthetic enhancements were performed.
Much of the provided company b-roll footage thatbthe Institute needed to work with was often not professionally shot and required significant fixes to make it match the professional level of the interview footage the Institute has produced. As one of the colorist's best benefits to a video production team, they can often transform unusable footage into viable options. which was the case with this project.
Do you have Questions about how a Colorist could Complement Your Company's Team?
Color work for corporate video production is often an overlooked or misunderstood process, so its understandable to have many questions about whether it could benefit your mission and how it could fit into your existing workflow. Please feel free to reach out with any questions you may have.