Stop the Viewer in their Tracks |
The average viewer scrolls through the majority of digital content without stopping, unless the story and/or visuals catch their eye. A video's color sends a strong immediate message, conveying your brand's tone, attitude, and, essentially, whether your brand aligns with their taste/needs. With so much being dictated by the color of the first shot, it's imperative to color grade your videos to give them the best possible chance of being noticed.
|
Zeiss Case StudyI performed color correction and grading services for a social & web video for the optics giant, Carl Zeiss. You can get a better idea of how much color can impact your brand's message by reviewing this case study. In it, you'll explore how color correction repaired high-stakes footage and created a powerful, polished look that aligned with the lens manufacturer's obsession with visual clarity.
|
|
Integrating with Your Existing Video Production Workflow
I regularly work with marketing agencies around New York and elsewhere and am accustomed to contributing to a larger team. However, I also work with small business clients to give them a competitive edge. Whether providing color, cinematography, or full production services, I am flexible to match the needs and budget of your project. Some clients also choose to keep me on retainer to ensure the creation of regular premier content to complement their daily social output.
Cost & Considerations
Given the incredible potential power color grading has to influence the perception and outcomes of your marketing efforts, I believe it should be an essential part of your next video marketing campaign. Relative to the cost of shooting and marketing a video, color grading and correction services cost relatively little. I charge via a flat rate or hourly, depending on the needs of your project and resources.